THE BUSINESS IMPACT

$3.23K SPEND → $24.93K REVENUE

Across the four-month reporting period:

TOTAL AD SPEND

$3,230.60

TOTAL REVENUE

$24,928.02

TOTAL ORDERS

154

AVERAGE ORDER VALUE

$134.99

AVERAGE MONTHLY ROAS

6.17X

AGGREGATE REVENUE / SPEND

~7.71X

The 6.17X figure represents the average of the monthly ROAS values.

The aggregate revenue divided by total spend gives approximately 7.71X.

For the case study, these should be kept as two separate metrics to avoid confusing average monthly ROAS with aggregate return.

REVENUE ACCELERATION

Spend increased. Revenue accelerated faster.

JANUARY

Revenue: +255%

Spend: +84%

Orders: +127%

FEBRUARY

Revenue: +111%

Spend: +60%

Orders: +36%

MARCH

Revenue: +164%

Spend: +41%

Orders: +147%

KEY TAKEAWAY

By March, the account was generating significantly more revenue without increasing advertising spend at the same rate. This created room to scale while maintaining strong efficiency.

CAMPAIGN OPTIMIZATION

Budget followed performance

Campaign decisions were continuously guided by: ROAS, Conversion Volume, Revenue, Cost per Conversion, CTR, CPC, Product Performance, and Remarketing Performance.

THE OPTIMIZATION LOOP

Identify weak campaigns → Reduce / Pause → Analyse winning products → Increase budget → Monitor ROAS → Scale

This optimization cycle helped move the account from 2.42X ROAS in December to 11.46X in March.

REMARKETING

Turning existing purchase intent into additional revenue

Remarketing was used to re-engage users who had already interacted with the website or products. A key example was the ATC Remarketing Performance Max campaign.

March Performance

$185.59 Spend

$2,392.51 Conversion Value

12.89X ROAS

22 Conversions

$8.44 Cost per Conversion

Remarketing therefore became an important component of the overall revenue engine.

PRODUCT-LED PERFORMANCE

Letting purchase data guide marketing decisions

The product catalogue included multiple workwear categories:

Flame Resistant

FR Shirts • FR Welding Shirts • FR Denim • FR Pants & Trousers

High Visibility

Hi-Visibility Shirts • Hi-Visibility Coveralls • Safety Workwear

Instead of treating every product equally, campaign data was used to identify products and product groups with stronger purchase behaviour.

PERFORMANCE TRANSFORMATION

From initial acquisition to scalable revenue

DECEMBER 2025

$785 Revenue | 11 Orders | 2.42X ROAS | $71.36 AOV

↓

JANUARY 2026

$2,789 Revenue | 25 Orders | 4.67X ROAS | $111.55 AOV

↓

FEBRUARY 2026

$5,873.88 Revenue | 34 Orders | 6.13X ROAS | $172.76 AOV

↓

MARCH 2026

$15,480.49 Revenue

84 Orders

11.46X ROAS

$184.29 AOV

MY ROLE

Performance Marketing & Growth

Paid Acquisition

Google Ads • Meta Ads • Shopping • Performance Max • Search • Remarketing

Campaign Management

Campaign Strategy • Product Segmentation • Budget Allocation • Audience Testing • Campaign Optimization • Scaling

Performance Optimization

ROAS Analysis • Revenue Tracking • Conversion Analysis • CPC / CTR Optimization • Product Performance Analysis • MoM Reporting

Growth

eCommerce Revenue Growth • Order Volume Growth • Average Order Value Improvement • Retargeting Strategy • Budget Scaling

THE RESULT

Turning performance marketing into measurable revenue

Over the four-month period, the performance marketing program scaled from an initial 2.42X ROAS to 11.46X ROAS.

Monthly revenue increased from $785 → $15,480.49, monthly orders increased from 11 → 84, and average order value increased from $71.36 → $184.29.