Zaggle
Building a full-funnel digital growth engine for a multi-product fintech brand. Zaggle's digital marketing program covered five B2B products across employee benefits, payments, procurement, expense management, spend analytics and partner incentives. The objective was to build a scalable digital ecosystem that could generate qualified demand, improve lead quality, increase demos and connect marketing activity with business outcomes. Google Ads | Meta Ads | LinkedIn Ads | SEO | Social Media | Content | Email | WhatsApp | ABM | Retargeting ₹4.87 Cr Pipeline • 5.45X ROAS • 11K+ Leads • 1,841 Demos
PURPOSE & VISIONFrom lead generation to business growth
Zaggle needed to strengthen digital visibility, improve lead quality and create a scalable acquisition funnel across SAVE, ZOYER, EMS, ZATIX and PROPEL.
The focus was to connect paid media, SEO, content, social, ABM, email and WhatsApp into one measurable growth engine.
THE APPROACH
Observe. Optimize. Scale.
Paid Media
Google Ads | Meta | LinkedIn | YouTube | Display | Retargeting
Organic Growth
SEO | Content | Social Media | Website
Demand Generation
ABM | Product campaigns | Thought leadership
Nurturing
Email | WhatsApp | Marketing Automation
Conversion
Landing pages | A/B testing | GTM | Conversion tracking
Campaign performance, lead quality and sales feedback were continuously analysed to eliminate underperforming campaigns and scale higher-performing audiences and channels.
IMPACT & GROWTH
5.92% → 16.6%
Lead to Demo Conversion
5,167 → 11,049
Leads Generated
306 → 1,841
Demos Scheduled
₹6,920 → ₹2,999
Cost per Demo
80,402 → 110,283
Organic Traffic
75,700 → 126,917
Social Followers
BUSINESS IMPACT
₹88L
Marketing Investment
₹4.87 Cr
Pipeline Generated
5.45X
ROAS
4X
ROI
88 Marketing-attributed contracts
29.71% Marketing contribution to cumulative demos
MY ROLE
Complete Digital Marketing Ownership
Strategy & AOP
Paid Acquisition
SEO & Content
Social Media
ABM & Demand Generation
Email & WhatsApp
Landing Pages & CRO
Analytics & GTM
Budget & ROI Management
Team Leadership
Managed a team of 5 digital marketing professionals
THE RESULT
Built a scalable, full-funnel B2B marketing engine that moved Zaggle from lead generation to measurable pipeline contribution.
11K+ Leads | 1,841 Demos | ₹4.87Cr Pipeline | 5.45X ROAS
very professional. Inquisitive in nature, always keep trying to find solutions. Great out-of-the-box thinking. Highly skilled in SEO and PPC. He has shown great potential by rising up through the ups and downs